In my previous article about Social Media Marketing, I covered the reasons a business needs to implement social media into their business promotion. In this article, I want to compare and contrast social media to email marketing. Both mediums are the future of successful, cost effective business promotion.
- Almost 70% of small businesses are employing some sort of social media tactics.
- Small businesses find email marketing’s ROI more measurable, more quickly realized and greater than social media’s ROI.
- Over 71% of small businesses plan to increase their focus on behavioral targeting in the coming year.
AWeber Communications, a leading provider of web-based email marketing software for small businesses, announced results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.
AWeber Communications is an online email marketing software company where you can build opt-in email collection efforts through distributing newsletters, free reports and other products designed to entice readers to give you their email address. Opt-in email campaigns are vastly different than spam email. The target market has asked to receive the emails. These email campaigns have proven successful and new, innovative strategies for building lists and campaigns continues to evolve.
Despite the survey conducted by AWeber Communications, we at Sherman Media believe that companies should be including social media marketing along with email campaigns. Both are cost effective means of reaching your promotional objectives. Each is superior to traditional print campaigns in terms of customer delivery and ROI.
Both social media and email afford you the ability to deliver your message directly to prospects who have shown an interest in your products/services. Each presents it’s own challenges to implement successfully. Building a far reaching, responsive social media network is far different from building an equally impressive email list. Once a solid plan of action is put in motion the results will have been well worth the effort. If your company has yet to dive into the social media and email marketing arena or if you are not satisfied with the results you are currently achieving, Sherman Media can help you reach your goals.
Sherman Media has a vast list of opt-in email subscribers. We also have the ability to develop a specific opt-in email program for your company.
Contact us to discuss the possibilities that await your company in the new world of social media/email marketing.
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